Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Saturday, November 7, 2020

Email marketing Follow-up after a Seminar

Email marketing Follow-up after a Seminar

marketing strategy after a seminar
marketing strategy after a seminar

Soon after your company held seminar marketing, then you have to use the opportunity to thank the guests for attending and to remind them about the purposes of your seminar. The email should be cordial and helpful.


Dear ....., 

We would like to take this opportunity to thank you for joining us for California Sales Executive Club at the Capital on February 12th. We very much enjoy the group and hope that you found some of the information helpful.

We believe you received a package of our materials at the meeting. If we can provide you with any additional information about our services or about any of the concepts we had discussed at the seminar, please let us know. We would also welcome the opportunity of talking with you about your specific needs and how we might tailor our service to those needs.

Thanks again for joining us.


Your name

Friday, November 6, 2020

To Prospects of a Service - 2

To Prospects of a Service - 2

email marketing
general business letter example

Introduces service as a way to fill the reader's most important need -  to make themself and their organization more successful. Suggesting a specific appointment time and offering to phone call earlier to check on its convenience has worked well for the company. When the letter writer phones the reader, he can get past the secretary's screening by truthfully saying " They expect my call. We call to verify an appointment."


Success-minded executives like yourself are always alert for ideas on how their key people can make an even greater contribution to the success and growth of their business. We mention this because an idea has been designed that can help improve the effectiveness of your key men and women so they can possibly contribute even more to the productivity and growth of your company.

If at all possible, I would like to stop by on Friday, August 7th at 10.30am to explain this idea to you. Realizing however that you probably have a busy schedule, We will phone you in advance to see if this would be satisfactory to you.

Your name

Monday, September 16, 2019

Following Sales Call to Poor Prospect

Following Sales Call to Poor Prospect

sample business letter

This form letter is used successfully by salespeople after a sales call shows that the prospect was actually not in need of the company's product or service. It leaves open the possibility that under new circumstances, the prospect may be interested in a meeting. Offers a simple and convenient way for the prospect to name referrals either with postage paid referral postcard or via email.


It was a pleasure meeting with you this week to discuss Body Weight Loss Kit. Due to your present circumstances, we were unable to concur on your beginning to take advantage of Body Weight Loss Kit which really works for 30days programs. 

Permit me to follow up within the next 14 days to determine if your circumstances have changed.

Your name

Monday, September 9, 2019

Following Sales Call Where No Sale Was Made

sample business letter
following sales call where no sale was made

The information the prospect writes down on the critique from will always benefit the salesperson, either by providing information that the salesperson can use to reopen the door for discussion or by showing them ways to improve their presentation in the future.


It was a pleasure sharing the benefits of Body Shake Weight Loss Kit with you this week.

I was not able to effectively communicate and translate those benefits to you in such a manner that you were able to see clearly the benefit in beginning immediately.

At your earliest convenience, I would appreciate your completing the enclosed critique and returning it to me.

My goal is to become as effective a communicator and professional salesperson as I can be. Your feedback will be most helpful and appreciated. I would appreciate your complete honesty.

Your name

P.S. Enclosed is a referral postcard. I would appreciate your returning it to me also at your convenience.

Sample Critique Form


Please rate on a 1 - 10 scale in the following areas. (1 very poor, 10 excellent)

1. Presentation ___________________
2. Product Knowledge______________
3. Professionalism_________________
4. Please give me a few specifics on any rating less than 8:

5. What did/didn't I do, say, or discover that bothered you?

6. What was inadequate with my product or service that caused our inability to reach an agreement?

7. If we could solve this problem area to your satisfaction, is it reason enough for us to get together again?
YES____                                                      NO___

8. Should I contact you in the future regarding other product/service lines or advances?
YES____                                                      NO___

Monday, September 2, 2019

After the Appointment Where a Sale Was Made

sample business letter
after the appointment where a sale was made

Confirms the order, thanks to customers for their business, and assures them they will be satisfied. It advises salespeople to ask for referrals after they close the sale, that is at the time the customer is most convinced of the value of the product/service. This letter thanks the customer for those referrals.


It was a pleasure meeting with you this week. I am excited about the prospect of our doing business together. You will be pleased that you have made the wise decision to order the excavators from us.

I also appreciate the referrals you shared with me. I will get back to you when I have had a chance to talk with them.

Your name

Saturday, August 24, 2019

Follow Up to Sending Out Company Profile to Prospect

How to write a letter follow up to sending out company profile to prospect
follow up to sending out company profile to prospect
Sample business letter follows up to sending out company profile to prospect is a sample that reminds the reader that he or she requested information and politely suggests setting up an appointment to discuss the services offered. Gives the reader the option to telephone the representative if he or she wishes.


You have probably received our Company Profile you requested which will give you some insight into the many benefits to be derived from New York training.

Since our company profile tends to be general and probably will not answer all your questions, we suggest that we get together for a brief discussion to get a better understanding of your particular needs. In that way, we can answer all your questions and help you understand how New York training can assist you in reaching your objectives.

You probably feel too that making any decision without knowing all the facts is difficult. We will phone you to determine a mutually convenient time to meet or you can call me at 0123456789.

Your name

Tuesday, August 20, 2019

Offering Free Course at Prospect's Premises

How to write an offering letter free course at prospect's premises
offering the free course at prospect's premises
This offer of a free sample - free sales training session is presented in an interesting question and answer format. Offers details of the subjects to be covered and how the reader can sign up.


When is your next sales meeting? May we be a part of it? By proving at no cost or obligation, a one hour New York Motivational Sales Workshop!

Why Should the New York Organization do this?
Simply, because we know that after observing the workshop, you will begin to realize the value the New York Sales Course could be to your company.

What is a New York Sales Workshop?
It is a practical approach to the selling problems that face most of us in business today. It is an exciting one hour program presented in an inspiring enthusiastic manner by people dedicated to professional salesmanship. Some of the more important points covered are developing additional selling skills. Developing more self-confidence in the ability to sell, organization of time, enthusiasm, self-motivation.

Where and when is it held?
It is held at your place of business either as a part of your regular sales meeting or as an individual meeting, before, during, or after regular hours. A minimum of fifteen salespeople must attend.

When will the Sales course be discussed?
If after observing the workshop you are interested in knowing more about New York Sales Course, it will be our pleasure to discuss the advantages of this training with you.

Should this seem to be of interest to you for the key members of your organization, I would be happy to arrange a meeting for a brief discussion at a mutually agreeable time.

Your name

Wednesday, July 31, 2019

Using a Reference to Introduce Yourself to Prospect

A blind form letter which is used as a means to obtain new advertisers for the magazine. Offers prospective advertiser pertinent information, statistics, and a media kit. This particular letter is slanted to computer oriented companies but can be adjusted for any target group of advertisers.

Dear xxx,

On Friday, I attended the Hitech Millennial Expo at the Sydney Coliseum and spoke with Sandra of Hitech Communication Corporate about the possibility of a mutually beneficial proposal between our organizations, and your name came up.

Management Marketing, if you are unfamiliar with us, is the official publication of the National Association of Marketing and is published monthly. I am sure that you would be interested to know that Management Marketing has an audience of approximately 200,000 and is directed to 90 percent of the upper and middle management decision-makers in corporations throughout Canada.

Our advertising is 80 percent of software and hardware oriented and it seems to me, a natural environment for your product, In fact, the July issue is a special one devoted editorially and exclusively to Management Information Systems and microcomputers in particular. I have taken the liberty of enclosing a media kit containing current data on our magazine - please note our editorial calendar. It makes sense for you to be counted prestigiously among the advertisers we currently carry, especially in our July Issue.

How does this idea strike you? I will call you within the week so that we can discuss the prospect of our helping to market your product.

Your name

Wednesday, July 24, 2019

Inviting Prospect to Trade Show Booth

Inviting Prospect to Trade Show Booth
Inviting Prospect to Trade Show Booth
Sending letters like these to qualified leads is one of the most effective ways to ensure your time at trade shows is well spent. This form letter can be adapted to almost any business and it offers benefits for attending a trade show and then explains the company's own particular product or service.

Dear xxx,

Business professionals and leaders attend trade shows for many reasons, but three seem to prevail,

1. To keep abreast of new products and future developments in their industry which affects them.
2. To further develop a personal relationship with clients or suppliers.
3. To make buying decisions.

We would like to invite you to stop by our booth Organic Superfoods at next second weeks, July, Domain Convention Centre so that we might set up an appointment during non-exhibit hall hours.

Regardless of your reason for attending, please stop by and say hello. I would like to have the opportunity to meet you.

Your name

Thursday, July 18, 2019

Asking Prospect for An Appointment

sample how to asking appointment
asking a prospect for an appointment

Asking questions is a good way to involve the prospect in the sales pitch. After subconsciously answering yes to the first three questions which as almost any business person interested in improvement would answer, the reader is more likely to answer "yes" to the request for a meeting to discuss the service offered.

Dear xxx,

Would you be interested in learning how to increase your company's productivity at no increase in cost?

Could you work force use more motivation?

Could you benefit from over 70years experience of the largest professional training organization that has successfully been helping people improve their performance in daily contacts with each other, with management, suppliers and the general public?

If your answer is yes to any of these questions, please allow me 10 minutes of your time to explain a free service that the Royals Institute is offering to companies such as yours.

I will be calling in a few days for an appointment.


Saturday, April 6, 2019

Sample Business Letter When Retailer Complains Price Increases Are Too High

how to write letter when retailer complains prices
Retailer complaint price

Sample business letter when retailer complaints price increases are too high is a sample that shows appreciation for the customer's letter. Explains the reasons for price increases as one business person to another, leading the client to the agreement, Should be written and signed by an officer of the company.


Thank you for taking the time to tell me your feelings about our prices. Perhaps these figures will help explain our position. We are paying on the average, 15% more this year for our raw materials. We make every effort to maintain a low overhead. Considering the increasing costs in our materials, overhead, and labor, I feel our prices are fair and competitive for our industry.

More important, however, is what our customers are buying when they buy our products. I can certainly understand your desire to get the best deal possible for your business. Our purchasing agents have the same goal, but what does constitute the best deal?
Our most valuable asset is our good name. We manufacture quality products and we stand behind then. We can't afford to cut prices, not if we are to continue to guarantee you and our other customers the best in quality, dependability, and service. It would destroy our good name as a manufacturer and yours as a merchant.

You have established a fine reputation with your store. Can you afford to carry a line of price goods without knowing they will live up to your customers' expectations?


Friday, April 5, 2019

Sample Business Letter Following Up a Prospect's Inquiry

how to write letter following up a prospect's inquiry
following up a prospect's inquiry

Sample business letter following up a prospect's inquiry is a mailing that has proven successful because it spells out specific benefits to the prospective users, saving on setup time, saving on costs, flexibility, and durability, etc. The writing style halfway between a catalog's specifications and formal prose - it is both informative and interesting.


Here's a shelf system that's elegant to look at, can hold surprising weights yet eight times out of nine ends up costing far less than common industrial shelving.

The big saving here is the cost of construction. In just about every case, we can save  87% of labor costs. For example, one if our units seven feet high, seven feet long with six shelves can go up ready to be loaded in under ten minutes. Against the hours it takes to put up the industrial kind.

And once we're up, ours is stronger, stable and steadier. We're fresher, brighter, prettier and easier to maintain and our tough chrome finish will outlast painted surfaces a dozen times to one. As for strength, each shelf can take 850 pounds of properly distributed weight.
The principle here is basic Erector set, only easier. No screws or bolts but an ingenious locking device that makes our units stronger as loads increase. There are versatility and modularity no other system can match. Dozens of shelf widths and lengths, easily adjustable in one-inch increments. The posts they go on are from 15 inches to eight feet or we can cut them to any length you want.

Units can be built-in or freestanding. Cantilevered or straight, on a wheel or not. We also have a line of elegant looking carts to move around supplies, mail stationery, etc. Besides our chrome finish, we now have five standard epoxy colors, plus dozens of custom ones.

Your name

Thursday, April 4, 2019

Sample Business Letter to Prospect in an Organization That Has Used Your Service

How to Prospect In an Organization that has used your service
To Prospect in an Organization That Has Used Your Service

Sample business letter to prospect in an organization that has uses your service is approach is based on the attitude of the common sales that your best prospects are your own customers. Cites how many employees have benefitted from the course then asks a series of questions that unconsciously draw agreement and interest from the reader.


You may be aware of the fact that ABC Institute has had the opportunity to provide supplemental training for many key employees of Mandarin Bank. As a matter of interest, over 200 Mandarin employees around the metropolitan area have graduated from our courses since 1969. This indicates that your company believe in its people and will go the extra mile to help assure their success.

Because of this progressive attitude, many of your top people (yourself included) have probably encouraged their people to enroll in Mandarin Course.

Read also: 

Please take a few minutes right now to think about the people who work with you. Ask yourself,

  1. Is there someone who needs more confidence?
  2. Could someone improve his or her human relations skills?
  3. Are my people demonstrating leadership or are they just issuing orders?
  4. Could anyone benefit from a more positive attitude and greater enthusiasm?

If these questions make you think of specific individuals or if you have someone in mind for other reasons, we would certainly enjoy working with them through Mandarin Training.

I will call you within the next few days to see when we can share fifteen or twenty minutes to discuss how this training can be of maximum benefit to you and your people.

I look forward to talking to you.

Your name

Monday, April 1, 2019

Email Marketing Example How To Offer Your Service

business letter example how to offer your service
email marketing example how to offer your service

Email marketing example how to offer your service goes to emphasize the company's long history of successful service. Closes with a request the reader can hardly refuse, 10 minutes to determine if the company can help to improve the business.


Are you serious about staying in business during these changing times? Are you finding that what worked for you last year is not working for you now?

What you might need is a fresh new idea. Treat yourself to a mental tune-up of your managerial skills. Since 1989 the ABC Institute of Sydney has had the opportunity to increase the productivity of hundreds of companies.

Although we have been around for over seventy years, we find a great number of companies who have only a vague idea of what we do and most importantly what we can do for you.

We provide at no cost or obligation to you, a ten-minute interview, which will help us to get a better understanding of your company's needs, and as a result, be more specific in helping you understand how ABC training would or would not benefit you.

I will call you shortly to arrange a convenient time to meet and then determine if we could be of service.

Your name

Email Marketing - Using Adjustment of Claim as Opportunity to Sell More Product

How to write letter using adjustment of the claim as an opportunity to sell more product
using adjustment of the claim as an opportunity to sell more product

Email marketing using adjustment of the claim as an opportunity to sell more product is a sample that tells the customer how the problem is being handled and when he can expect to receive the replacement shipment. Proceeds into a soft sell of the product sent in error. Makes it easy for the retailer to decide to try out the line by offering to postpone billing.


Thank you for telling me about the mixup in our shipment to you last week. I've checked with our shipping and accounting people, and it turns out that you were billed for the six dozen "Premium Food Processors" which you ordered. The problem was in our shipping department mislabeling your cartons and sending you a shipment ordered by another retailer.

The six dozen processors you ordered are being sent to you today and you should receive them in a few days. As far as the shipment of pasta makers sent to you in error, you can, of course, return them to us and we will pay the shipping charge.
However, you may want to keep the pasta makers as well. They have turned to be a very popular item this year. I'm sending you some display pieces under separate cover, which you can use to draw attention to the line in your store.

Why not keep the pasta makers and see how they do? I'll arrange with our accounting department to push back the billing, to give you plenty of time to handle both payments.

Please let me know what you decide.

Your name

Tuesday, March 26, 2019

Sample Business Letter Recontacting Old Prospects to Sell A Service

letter how to recontacting old prospects to sell a service
how to recontacting old prospect to sell a service

Sample business letter recontacting old prospects to sell a service is a sample that refers to the fact that the person had once shown interest in finding out about the service, and states probable reasons why he or she never signed up for a course. This leads the person to a mood of agreeing with the letter and to be most receptive to calling up.


When all is said and done... will you look in the mirror and ask yourself why you waited until it was too late?

Some time ago you looked into a way to expand your potential and develop new skills. But like many of us, the immediate aspects of life got in the way. An excuse like no time, too much work, no money, too scary, family commitments, new job, etc were all good reasons that you gave yourself for not taking the first step, but are you honestly able to look in the mirror today and accept those as valid reasons for not exploring new dimensions of yourself?

A new year and a new beginning await you, the decisions that you make today will shape the way your life unfolds in the coming months.

I would like to encourage you to take that first step to do something that may have an impact on every aspect of your life and help you function in the fullest possible way.

Please read the enclosed brochure and call me at XXXXXXXXX.


Your name

Monday, March 25, 2019

Sample Business Letter Announcing Price Increases to Steady Customer

business letter example announcing price increases to steady customer
announcing price increases to a steady customer
Sample business letter announcing price increase to the steady customer is a form letter to all customers with the new catalog. Emphasizes the improved product line and a minimal number of price increases. Presents the increases as reasonable and understandable to fellow business people. Finally, it asks for the customer's order.


Enclosed is your copy of our latest air conditioning and washing machine supplies catalog.

Advances in design this past year has resulted in a number of changes in our line. You'll note over a hundred "specials" highlighted in red, that we are introducing this year. Of course, the catalog also includes the other approximately 500 items in our line.
Few of us in this industry have been untouched by price increases. Certainly, they have affected your business as well as ours. It took a bit of effort, but we are happy to report that we did manage to keep from increasing prices across the board. In many cases, we made only small increases, and some prices remain the same as last year.

One thing you can depend on our quality and service is still top rate. Why not take a look through the catalog and send in your order via our website?

Your name

Monday, March 18, 2019

Sample Business Letter to Prospect After Phone Call and Before First Direct Call

how to write proper business letter after a phone call and before first direct call
sample business letter to prospect after the phone call

Sample business letter to prospects after the phone call and before the first direct call is a sample that starts with highlights of service offered but spends more time on potential benefits for the prospect. This letter can be tailored to each prospect's industry. In this case, the heavy machine industry. By offering answers to why business people like you use our service, this letter pre-sells the prospect.


Thank you for your interest in the ABC Yellow Pages. Per our telephone conversation of last week, I am enclosing literature about our company.

The ABC Yellow Pages' Brooklyn and Manhattan Redbooks are all-purpose yellow pages which cover Brooklyn from the Battery to 110th Street and cover Manhattan in selected areas. The Brooklyn Redbooks reach 96% of the businesses and homes in these areas. The total circulation for the Redbooks is over 1,5 Million.
There are three main reasons why the ABC Yellow Pages will be of interest to your company. First, these books are used by consumers and company personnel to obtain information about products as well as services at a time when they are ready to buy. Second, our Cityphone referral service shows that one of the primary products and services people request information about is that service provided by the manufacturer. Third, our rates are the lowest per thousand in the United States. An advertiser has an array of possible programs.

Why do business people like you like to use the ABC Yellow Pages? In business, time is money. The ABC Yellow Pages provides them with three ways of instantly obtaining information on a variety of products and services. They can look under the appropriate heading for a particular product. They can listen to TAPETALK (a recorded message that each of our advertisers has on file) and can learn more about a particular company. People also can turn to our Cityphone referral office (an information service which is free to the advertiser and prospect).

I hope I have answered some of your questions, and I look forward to meeting with you soon.

Your name

Monday, March 11, 2019

Following Up an Inquiry about a Specific Product

email marketing example or digital marketing
email marketing example following up an inquiry

Email marketing example following up an inquiry about a specific product is a sample email that explains about this industrial floor covering comes alive with a detailed almost poetic description of everything from specifications to design to durability to maintenance. It is packed with the information a purchasing agent would need to convince his own superiors, to check references, and to compare with competitors.


Here's the information on Roman you asking for. Also a sample of our latest color. And we are the new distributor in town.

Stand by for speedy through...

Roman is a stunning, design product. Properly installed there's nothing around quite like it. Maintenance is a breeze. No Wax, just buffing with a soft pad to bring up its richness and warmth, Tiles are cut accurately and true and with good installation will appear virtually seamless.

Note the elegance of the molding and you'll see the fine hand of our Italian designers. Note too, the base of each stud is sloped so dirt can't be trapped. The composition is unique, virgin rubbers is a special and expensive silica filler and a permanent wax.

Stories and durability and longevity are incredible. Ten and twelve years in heavily trafficked metros and airports with years to go. Tiles come in meter and quarter meter squares (39 3/8" and 19 5/8"). Several profiles and thicknesses. Acoustic backing and flat, studs are round and square with dynamite colors. Knockout browns and grays, besides radials we have flats in both solids and marbelized.

The background here is design. We know your problems and how to handle them. We're very cooperative. Call us if you need more information, more samples or if you'd like us to come over.

Many thanks for your interest.

Your name

Saturday, February 23, 2019

General Business Letter Example - Giving Information

digital marketing or email marketing
general business letter example

A good business letter makes its point, clear crisp, and businesslike. This sample business letter will help you write a consistently sharp and purposeful letter that reflects well on you and your company.

Here free sample business letter format for giving information:

Dear Mr. Roberts,

This is an example of the block style, another widely used form of the business letter. Note that the dateline above is typed against the right margin, but the inside address and the paragraphs are typed without indenting as in the full-block style.

The complimentary close is placed slightly to the right of the center of the page with the signature aligned beneath it.

Note, too, that open punctuation is used in the inside address.

Cordially yours,
Your name

Word File this sample business letter format available here.