Monday, March 18, 2019

Sample Business Letter Identifying a Good Distributor

how to write proper letter regarding identifying a good distributor
sample business letter identifying a good distributor

Sample business letter identifying a good distributor is a request for a sales representative recommendation. Not only is it a clear letter, but the writer has to make sure that he knows exactly what he wants so he can ask for it.


Our company manufactures a line of (product name) that are used successfully by companies in (number) countries. A product specification sheet is enclosed.

We are considering the possibilities of expanding our products to new markets and we would appreciate your assistance. In particular, we are attempting to identify the best sales representatives who currently serve your industry in your area.

We are interested in individuals and organizations which conduct their business in a truly professional manner,i.e. understand product requirement thoroughly, are fully acquainted with all the features of the line they represent, are conscientious about fulfilling their obligations, etc.

We would greatly appreciate it if you would take a few moments to send us the names and addresses of three or four sales representative organizations that you are familiar with and can recommend as performing in a thoroughly professional manner. In turn, we will contact these firms to explore the possibilities of establishing a mutually attractive business relationship. Your role would not be disclosed unless you wish it.

Thank you very much for your time and consideration in this matter.

Your name

Sample Business Letter to Prospect After Phone Call and Before First Direct Call

how to write proper business letter after a phone call and before first direct call
sample business letter to prospect after the phone call

Sample business letter to prospects after the phone call and before the first direct call is a sample that starts with highlights of service offered but spends more time on potential benefits for the prospect. This letter can be tailored to each prospect's industry. In this case, the heavy machine industry. By offering answers to why business people like you use our service, this letter pre-sells the prospect.


Thank you for your interest in the ABC Yellow Pages. Per our telephone conversation of last week, I am enclosing literature about our company.

The ABC Yellow Pages' Brooklyn and Manhattan Redbooks are all-purpose yellow pages which cover Brooklyn from the Battery to 110th Street and cover Manhattan in selected areas. The Brooklyn Redbooks reach 96% of the businesses and homes in these areas. The total circulation for the Redbooks is over 1,5 Million.
There are three main reasons why the ABC Yellow Pages will be of interest to your company. First, these books are used by consumers and company personnel to obtain information about products as well as services at a time when they are ready to buy. Second, our Cityphone referral service shows that one of the primary products and services people request information about is that service provided by the manufacturer. Third, our rates are the lowest per thousand in the United States. An advertiser has an array of possible programs.

Why do business people like you like to use the ABC Yellow Pages? In business, time is money. The ABC Yellow Pages provides them with three ways of instantly obtaining information on a variety of products and services. They can look under the appropriate heading for a particular product. They can listen to TAPETALK (a recorded message that each of our advertisers has on file) and can learn more about a particular company. People also can turn to our Cityphone referral office (an information service which is free to the advertiser and prospect).

I hope I have answered some of your questions, and I look forward to meeting with you soon.

Your name