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| following sales call where no sale was made |
The information the prospect writes down on the critique from will always benefit the salesperson, either by providing information that the salesperson can use to reopen the door for discussion or by showing them ways to improve their presentation in the future.
Dear...,
It was a pleasure sharing the benefits of Body Shake Weight Loss Kit with you this week.
I was not able to effectively communicate and translate those benefits to you in such a manner that you were able to see clearly the benefit in beginning immediately.
At your earliest convenience, I would appreciate your completing the enclosed critique and returning it to me.
My goal is to become as effective a communicator and professional salesperson as I can be. Your feedback will be most helpful and appreciated. I would appreciate your complete honesty.
Sincerely,
Your name
P.S. Enclosed is a referral postcard. I would appreciate your returning it to me also at your convenience.
Sample Critique Form
POST-APPOINTMENT CRITIQUE
Please rate on a 1 - 10 scale in the following areas. (1 very poor, 10 excellent)
1. Presentation ___________________
2. Product Knowledge______________
3. Professionalism_________________
4. Please give me a few specifics on any rating less than 8:
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5. What did/didn't I do, say, or discover that bothered you?
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
6. What was inadequate with my product or service that caused our inability to reach an agreement?
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7. If we could solve this problem area to your satisfaction, is it reason enough for us to get together again?
YES____ NO___
8. Should I contact you in the future regarding other product/service lines or advances?
YES____ NO___
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