Wednesday, July 31, 2019

Using a Reference to Introduce Yourself to Prospect

using-a-reference-to-introduce-yourself-to-prospect
using-a-reference-to-introduce-yourself-to-prospect
A blind form letter which is used as a means to obtain new advertisers for the magazine. Offers prospective advertiser pertinent information, statistics, and a media kit. This particular letter is slanted to computer oriented companies but can be adjusted for any target group of advertisers.

Dear xxx,

On Friday, I attended the Hitech Millennial Expo at the Sydney Coliseum and spoke with Sandra of Hitech Communication Corporate about the possibility of a mutually beneficial proposal between our organizations, and your name came up.

Management Marketing, if you are unfamiliar with us, is the official publication of the National Association of Marketing and is published monthly. I am sure that you would be interested to know that Management Marketing has an audience of approximately 200,000 and is directed to 90 percent of the upper and middle management decision-makers in corporations throughout Canada.

Our advertising is 80 percent of software and hardware oriented and it seems to me, a natural environment for your product, In fact, the July issue is a special one devoted editorially and exclusively to Management Information Systems and microcomputers in particular. I have taken the liberty of enclosing a media kit containing current data on our magazine - please note our editorial calendar. It makes sense for you to be counted prestigiously among the advertisers we currently carry, especially in our July Issue.

How does this idea strike you? I will call you within the week so that we can discuss the prospect of our helping to market your product.

Sincerely,
Your name

Wednesday, July 24, 2019

Inviting Prospect to Trade Show Booth

Inviting Prospect to Trade Show Booth
Inviting Prospect to Trade Show Booth
Sending letters like these to qualified leads is one of the most effective ways to ensure your time at trade shows is well spent. This form letter can be adapted to almost any business and it offers benefits for attending a trade show and then explains the company's own particular product or service.

Dear xxx,

Business professionals and leaders attend trade shows for many reasons, but three seem to prevail,

1. To keep abreast of new products and future developments in their industry which affects them.
2. To further develop a personal relationship with clients or suppliers.
3. To make buying decisions.

We would like to invite you to stop by our booth Organic Superfoods at next second weeks, July, Domain Convention Centre so that we might set up an appointment during non-exhibit hall hours.

Regardless of your reason for attending, please stop by and say hello. I would like to have the opportunity to meet you.

Sincerely,
Your name

Thursday, July 18, 2019

Asking Prospect for An Appointment

sample how to asking appointment
asking a prospect for an appointment


Asking questions is a good way to involve the prospect in the sales pitch. After subconsciously answering yes to the first three questions which as almost any business person interested in improvement would answer, the reader is more likely to answer "yes" to the request for a meeting to discuss the service offered.

Dear xxx,

Would you be interested in learning how to increase your company's productivity at no increase in cost?

Could you work force use more motivation?

Could you benefit from over 70years experience of the largest professional training organization that has successfully been helping people improve their performance in daily contacts with each other, with management, suppliers and the general public?

If your answer is yes to any of these questions, please allow me 10 minutes of your time to explain a free service that the Royals Institute is offering to companies such as yours.

I will be calling in a few days for an appointment.

Sincerely,