Monday, April 1, 2019

Email Marketing - Using Adjustment of Claim as Opportunity to Sell More Product

How to write letter using adjustment of the claim as an opportunity to sell more product
using adjustment of the claim as an opportunity to sell more product

Email marketing using adjustment of the claim as an opportunity to sell more product is a sample that tells the customer how the problem is being handled and when he can expect to receive the replacement shipment. Proceeds into a soft sell of the product sent in error. Makes it easy for the retailer to decide to try out the line by offering to postpone billing.


Thank you for telling me about the mixup in our shipment to you last week. I've checked with our shipping and accounting people, and it turns out that you were billed for the six dozen "Premium Food Processors" which you ordered. The problem was in our shipping department mislabeling your cartons and sending you a shipment ordered by another retailer.

The six dozen processors you ordered are being sent to you today and you should receive them in a few days. As far as the shipment of pasta makers sent to you in error, you can, of course, return them to us and we will pay the shipping charge.
However, you may want to keep the pasta makers as well. They have turned to be a very popular item this year. I'm sending you some display pieces under separate cover, which you can use to draw attention to the line in your store.

Why not keep the pasta makers and see how they do? I'll arrange with our accounting department to push back the billing, to give you plenty of time to handle both payments.

Please let me know what you decide.

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